Case Study
Personal Finance Community
The Project Scope
Build a native Mobile app and a CMS supporting course content creation. Release on the iOS and Google Play store
I as a user...
Want to be able to access Female Invest’s personal finance courses on my mobile device.
I as a user...
Want to interact and communicate with members of the Female Invest community.
I as a Product Manager...
Wan’t to make sure our users data is kept safe and we retain control of the data storage.
My role as a Product Designer was to understand the business and user requirements, establish the basis of the interaction design framework and design the mobile app from the ground up.
Designing the course player for mobile
Course player experience customized for mobile use
This helps our users navigate and reduces the cognitive load they have to process when looking through navigation options.
Custom CMS designed and developed just for Female Invest
We have enabled our users to pin actions and workspaces directly to their navigation, creating shortcuts to their most needed functions.
Worked with the content team on revamping 5 courses
We have grouped the workspaces that see the most frequent use at the top of the navigation. Additionally, we emphasized them by using supporting icons.
Course UX is a combination of reading, watching and completing quizzes
Our previous icon set was really complicated and had issues with readability when viewing from the distance. We’ve replaced the icons with a new, simpler set.
From left to right: Opening course overview, in-line scrolling with sticky header, accordion component holding course syllabus, watching course video module, In course navigation
Enabling users to
ask questions and
interact with
each other
Users can join the community to interact and learn from each other
One of the key pillars of Female Invest is community engagement. Our mobile app ahd to enable members to interact with each other to learn and grow together.
Gain access to an Infinite Scroll Feed, stay up to date with notifications
When users join our community they consume content by scrolling their home feed, which can be customized based on who they follow or what topics they are interested in.
Took UX Design inspiration from Twitter, Reddit and other social media forums
Just like on Twitter or Reddit, users can organize conversations by following groups or other people.
From left to right: View Post, Make Comment, Posted Comment, Edit / Delete
From left to right: Accept community rules, Explore groups, Groups Overview, View Group, Group settings
From left to right: Create Post, Select Group, Add Content, Success notification
Designed a basic Design System to streamline Product to Design to Engineering communication
Typography Scale & Structure
Took inspiration from the Material Design typography scale for structure. Worked with the brand team to establish font family and sizing.
UI Library
Created a UI library with Buttons, Selection Controls, Icons and Notifications. Focused on keeping it simple and on a small scale.
Spacing Rules
Every single design starting from the UI library to mockups and prototypes uses the 4 point scale for spacing, margins and paddings.
UI Color Scale
Created a UI Color Scale from primary, Secondary and Neutral colors to form the basis of the UI Color Structure. Assigned different values of the scale to specific interaction patterns such as hover, active, pressed, etc. depending on the use case.
Color Tokens Structure and Accessibility Considerations
Used google Material UI’s color token structure to create color pairings. Paid attention to color contrast rations to make sure accessibility ratings are passing at AA or above. These pairings formed the basis of my color token structure.
Activity metrics showed a positive trend in usage and app downloads after the launch in iOS app store
Core Team Members
Balazs Korcsog — Product Designer
Amanda Broggard — Product Manager
Paolo Scanferla — IT Architect
Peter Holst — Full-stack engineer
Ivona Brajdic — React engineer
Chibuokem Onyekwelu - React engineer
Support & Feedback
Emma Bitz — Founder
Camilla Falkenberg — Founder
Anna Hartvigsen — Founder
Maiken Mogensen — Content manager
Timeline
2022 March - 2023 January
Thank Your For Reading!
Balazs K.
Female Invest and the Female Invest logo are trademarks of Female Invest., registered in Denmark and other countries.
This project and its contents are entirely owned by Female Invest and I do not own any of the rights to the materials hereby presented.
Female Invest ApS, Farvergade 17, 2., DK-1463 Copenhagen K